In 1978 Bettye Odom introduced the concept of total skin care to the Chicago african american community after her return from studying in Paris, France. Today, Bettye O., Inc. is the premier and most imitated Day Spa in Chicago. The Spa offers skin care treatments, body massages, manicures, pedicures,hydrotherapy, as well as a full line of skin care products, "Skins of Colour" which addresses the concerns of all people of color.

Registered nurse, actress, model, talk show host, school lecturer, entrepreneur, author and mother are the many facets of the career of Bettye Odom.

She attended Fisk University in Nashville, Tennessee. After Fisk , she attended Meharry Medical College, where she received her B.S. degree in Nursing Education. She also did a year of graduate work at Illinois Institute of Technology in Chicago and is a member of The Delta Sigma Theta Sorority.

Her nursing career included two years in the United States Army Nurse Corps as a 1st Lieutenant. While in New York, Ms. Odom attended the American Academy of Dramatic Arts. She has appeared on stage in New York as well as Chicago. Her first professional experience on television was in a network commercial. In 1966 she was cast in a TV Pilot program called Night Watch. She has appeared in several films: Mickey One, starring Warren Beatty. During 1967 and 1968 Bettye hosted a one-hour luncheon show broadcast from Chicago's Lake Meadows Restaurant over radio station WBEE.

From February 1969 until February 1974, she co-hosted Channel 5's (WMAQ-NBC TV) weekly Sunday in Chicago series of information services and features. Since 1970 she has lectured continually to high school students regarding careers in vocational and professional fields. Included in her lectures is an emphasis on self-motivation and confidence. Students are made aware of the various job opportunities available as well as the educational requirements needed to obtain such jobs.

In 1980 she received the Kizzy Award for her outstanding public image. In 1984 she received the Meharry Medical College's "President's Award." She has served on the American Federation of Radio & Television Artists (1972-1988), the South Shore Y.M.C.A. (1972-1979), a current member of the Aestheticians International, Inc., Esthetics America and CIDESCO USA,

In addition to all of the above accomplishments she presently mentors those who aspire to be spa owners.